Hayastan.com - Армянский Интернет Портал - Статьи > По региону > Азия > Армения

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2008-05-29

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/Articles/lang/ru/articleid/43935/" class="exh-title" style="font-size:14px;text-decoration:underline;">Основное, что нужно знать об исследованиях аудиторий Интернет-сайтов

Для эффективного планирования размещения рекламы в Интернет, как и на любом другом носителе рекламы, необходимо знать количество контактов с рекламным сообщением. То есть – количество посетителей той страницы Интернет-сайта, на которой планируется размещение рекламы. Кроме того, нужно знать и состав аудитории – кто именно посещает данную страницу. Где можно получить эти данные, и насколько они точны?

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/Articles/lang/ru/articleid/43935/" class="exh-title">...далее

2008-05-23

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43934/" class="exh-title" style="font-size:14px;text-decoration:underline;">Выставочный бизнес’ 2008: как привлечь рекламодателя в Интернет

Развитие выставочной индустрии любой страны напрямую зависит от темпов роста экономики. По данным специалистов, объем инвестиций в выставочный бизнес Украины постоянно увеличивается, что, несомненно, повышает как качественные, так и количественные показателей отрасли. Актуальные вопросы выставочного бизнеса Украины и стран СНГ будут затронуты в ходе Четвертого международного форума «Выставочный бизнес – 2008», который пройдет 4-6 июля в Киеве. В этом году в рамках выставки состоится празднование юбилея Национального комплекса «Экспоцентр Украины», который отметит 50-тилетие. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-05-17

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43932/" class="exh-title" style="font-size:14px;text-decoration:underline;">Новости - Интернету, аналитика - прессе

Через пять лет новости будут распространяться в Интернете, а печатные издания сосредоточатся на аналитике и репортажах. Об этом свидетельствуют результаты ежегодного исследования, проведенного компанией Zogby International по заказу Всемирного форума редакторов и информационного агентства Reuters. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-04-22

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43930/" class="exh-title" style="font-size:14px;text-decoration:underline;">PR по правилам Интернета

Интерес специалистов к интернет-аудитории во многом продиктован быстрым увеличением количества «интернетчиков». Но не нужно тешить себя надеждой, что интернет воспримет любую PR-активность. Этот канал коммуникации будет эффективен лишь для тех, кто знает правила игры, а также технические особенности распространения информации в сети и достоинства коммуникационных сервисов. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-04-21

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43929/" class="exh-title" style="font-size:14px;text-decoration:underline;">Маркетинг: необходимость и проблема анализа конкурентного положения предприятия на рынке

В процессе перехода к рынку, предприятия столкнулись со многими проблемами выживания. Полный доступ к внешней среде принес не столько новые возможности, сколько новые проблемы эффективного функционирования предприятия на рынке. К внедрению маркетинга предприятия приходили и по сей день приходят только вследствие бедственного положения со сбытом собственной продукции. Это характерно для большинства отечественных предприятий. Причем зачастую, вновь созданный отдел маркетинга превращается во второй отдел сбыта. Также, часто руководство не до конца осознает сущность маркетинга и «привязывает» зарплату специалистов отдела маркетинга к объемам продаж. И вследствие этого у маркетологов не хватает ни времени ни значительной мотивации для постоянного и всестороннего анализа рынка. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-04-10

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43928/" class="exh-title" style="font-size:14px;text-decoration:underline;">В Киеве прошел «День маркетинга»

На «Дне маркетинга» в рамках XVII международной специализированной выставки "СТРОИТЕЛЬСТВО И АРХИТЕКТУРА 2008, весна" топ-менеджеры, специалисты по маркетингу, рекламе и PR искали ответы на наболевшие вопросы. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-04-01

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43927/" class="exh-title" style="font-size:14px;text-decoration:underline;">Людмила Федорова: Интердрайв – достойная площадка для демонстрации достижений и обсуждения проблем современного машиностроения

В период с 11 по 14 ноября 2008 года в Москве, на площадях Всероссийского Выставочного центра (ВВЦ) состоится седьмая Международная специализированная выставка гидравлики, пневматики, приводов и их элементов "Интердрайв–2008", в рамках которой пройдет научно-практическая конференция. Это будет представительный Форум разработчиков и производителей продукции, без которой в настоящее время невозможно нормальное функционирование современных механизмов. О выставке, ее особенностях и ходе подготовки к ней в интервью Федеральному электронному справочнику "Оружие России" рассказала Руководитель дирекции промышленных выставок Объединения выставочных компаний "Бизон" Федорова Людмила Анатольевна. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2008-01-10

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43926/" class="exh-title" style="font-size:14px;text-decoration:underline;">Выставочная индустрия Украины: достижения в 2007 году

По оценкам экспертов, объем рынка выставочной деятельности Украины с каждым годом увеличивается как минимум на 20%. Темпы роста отрасли почти в два раза превышают средние темпы роста экономики страны. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-12-26

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43922/" class="exh-title" style="font-size:14px;text-decoration:underline;">Выставочные центры Москвы: настоящее и будущее

Выставки — это не только своеобразный способ коммуникации, но и средство инвестиционной и экономической политики. Экспобизнес способствует развитию внутреннего и внешнего рынков, приносит дополнительный доход в бюджеты территориальных образований. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-11-20

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43920/" class="exh-title" style="font-size:14px;text-decoration:underline;">Выставки в сфере B2B как метод продвижения

Выставки уникальны в том отношении, что из всех средств продвижения товара на рынок они являются единственными, позволяющими собрать вместе, «здесь и сейчас», покупателей, продавцов и конкурентов. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-11-08

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43426/" class="exh-title" style="font-size:14px;text-decoration:underline;">Европейская выставочная индустрия: материалы исследования UFI

25 октября 2007 года на заседании Европейского отделения Всемирной ассоциации выставочной индустрии UFI д-р Энрика Баччини из Милана представила результаты исследования европейской выставочной индустрии. Ниже представлены некоторые выдержки ... ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-10-23

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Кто обладает информацией, тот владеет миром! В контексте рыночной экономики эти слова приобретают новое звучание. Информация выступает в роли составляющей имиджа компаний. ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-10-01

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/41107/" class="exh-title" style="font-size:14px;text-decoration:underline;">Психология баера: как привлечь на выставку важного клиента

У организаторов выставок есть свой набор методов и способов сбора информации о посетителях. Например, регистрация, выставочный аудит, хронологические исследования и, наконец, простое интервью с посетителями. Когда организатор выставки хорошо ... ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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2007-09-14

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/37323/" class="exh-title" style="font-size:14px;text-decoration:underline;">Фотоотчет с выставки REX 2007

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2007-09-06

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/36746/" class="exh-title" style="font-size:14px;text-decoration:underline;">Выставочная деятельность Японии

Согласно статистике последних лет ежегодно в Японии проводится около 2700 международных выставок, которые посещает более 80 тысяч иностранных специалистов. Столица Японии Токио признан самым "гостеприимным" выставочным городом ... ERROR: Function split() is deprecated (#8192) in /usr/home/sites/public_html/hayastan.com/libraries/Utils.class.php (116)

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43934/">Выставочный бизнес’ 2008: как привлечь рекламодателя в Интернет

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(/usr/home/sites/public_html/hayastan.com/index.php at 11) /Articles/lang/ru/articleid/43930/">PR по правилам Интернета

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